Step inside the mind of Jason Willis-Lee, an ITI certified medical translator and serial entrepreneur, who’s spent over 25 years navigating the shifting tides of business, burnout, and personal brand in a world flooded with AI and endless content.
With wisdom forged in Madrid and a career packed with reinvention, Jason reveals how freelancers can break through the noise, leverage their story, and create a business only they can build.
In this unmissable conversation, Jason and Junaid dive into the secrets of packaging your IP, building a magnetic personal brand, and why iteration— not perfection— is the real superpower in 2025. Whether you’re a solopreneur, creative, or future-proofing your income against the AI tide, this episode uncovers how to claim your authority, connect more deeply, and build demand for what only you can deliver.
What You’ll Learn:
- Why personal branding is your uncopyable moat in business.
- How to transition from trading time for money to scalable impact.
- Lessons on balancing automation with authenticity and quality.
- The importance of rapid iteration over perfection for freelancers.
- How the best in the business—from Elon Musk to Hormozi—build demand and break out.
Timestamps:
- 0:00 Welcome & Rapid Introduction: Meet Jason Willis-Lee—translator, entrepreneur, and podcast host.
- 0:45 From Employee to Entrepreneur: Jason’s powerful pivot and 25 years of reinvention.
- 2:35 The Per-Hour Trap & Packaging IP: How to stop selling time and start selling transformation.
- 5:00 “Find More Clients” and the Supply-Demand Secret—building buzz like Elon Musk.
- 7:14 AI, Automation & Quality: Standing out when content is infinite.
- 12:28 Authority Through Authenticity: The personal brand strategy that never fails.
- 17:29 The “Perfection Trap”: Jason’s game-changing advice for every freelancer.
Guest Links:
- Website: https://www.jasonwillislee.com
- LinkedIn: https://www.linkedin.com/in/jason-willis-lee/
- Instagram: https://www.instagram.com/jasonwillislee/
- Book: “How to Find More Clients”
Junaid Ahmed is a multi-passionate creator, storyteller, and home studio architect who believes your voice can change your world. As the host of Hacks and Hobbies, he dives deep into the journeys of people turning passion into purpose — from garage inventors to global entrepreneurs.
The podcast began as a simple idea: record honest conversations about side projects, creativity, and the hustle behind the scenes. Years later, it’s become a movement — showcasing the real, raw, and inspiring stories of everyday innovators.
Whether he’s building pro-level studios or geeking out over podcast gear, Junaid’s mission is clear: help people show up with confidence, clarity, and character.
🎧 New episodes weekdays. New perspectives in every story.
