In this episode, we get to speak with Brigitte Bojkowszky.
Brigitte is the founder of BridgetBrands and a global and personal brand identity strategist. With a career spanning over 23 years of teaching global marketing management and branding at universities across the globe and extensive experience in the corporate world, she possesses a treasure trove of knowledge and expertise. All with a passion for brand excellence, Brigitte guides entrepreneurs and organizations toward their brand’s radiant future.
Her mission is to craft captivating brand identities that radiate beauty, brilliance, and authenticity, ultimately attracting the clients and recognition her clients truly deserve.
Stay tuned as we delve into the world of branding and marketing with Brigitte.
Our Guest Get in touch with Brigitte Bojkowszky: * Website BridgetBrands: https://www.bridgetbrands.com * LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ * Book Significant Women: https://www.amazon.com/dp/B0927YG1FH * Facebook: https://www.facebook.com/BridgetBrands * Facebook: https://www.facebook.com/brigitte.bojkowszky * Instagram: https://www.instagram.com/bridgetbrands * Twitter: https://twitter.com/BridgetBrands * YouTube: https://www.youtube.com/@bridgetbrands * BrandsTalk: https://brandstalk.buzzsprout.com * Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
3 hacks shared by the guest
- Holistic Branding Approach: Brigitte emphasizes the holistic nature of branding, starting with understanding oneself and extending to understanding the client. It’s crucial to remember that people connect with people, not just logos or taglines. This underscores the importance of authenticity and human connection in branding efforts.
- Focused Strategy Over Spread-Out Presence: Instead of being present on every social media platform, Brigitte advises focusing on one specific channel where your ideal customers are likely to be. By creating ideal customer avatars and adopting a niche approach, you can tailor your messaging more effectively and avoid spreading yourself too thin.
- Balancing Human Touch with AI Tools: While AI tools like ChatGPT can be valuable, it’s essential to remember that they’re just instruments. Brigitte highlights the importance of maintaining a human touch and providing personalization and emotional depth that AI alone cannot achieve. Balancing vulnerability and human connection with technological efficiency is key to making a lasting impact in branding efforts.
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Junaid Ahmed is a multi-passionate creator, storyteller, and home studio architect who believes your voice can change your world. As the host of Hacks and Hobbies, he dives deep into the journeys of people turning passion into purpose — from garage inventors to global entrepreneurs.
The podcast began as a simple idea: record honest conversations about side projects, creativity, and the hustle behind the scenes. Years later, it’s become a movement — showcasing the real, raw, and inspiring stories of everyday innovators.
Whether he’s building pro-level studios or geeking out over podcast gear, Junaid’s mission is clear: help people show up with confidence, clarity, and character.
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