Imagine discovering that the data guiding your marketing dollars is a lie.
On today’s episode, Junaid Ahmed unpacks a seismic shift in marketing attribution with Jeff Greenfield—CEO and founder of Provalytics, pioneer behind C3 Metrics, and a leader whose ideas are rewriting the rules in a world with no more cookies.
Jeff shares hard-won truths from his three-decade journey, exposing why most marketers are blind to what’s truly driving results—and how a privacy-first, AI-driven future is not just possible, but necessary. This is a must-listen for marketers, founders, and anyone chasing real ROI in a post-cookie world.
What You’ll Learn:
- Marketing’s biggest myth: Why the numbers you trust are often wrong.
- The collapse of cookie-based tracking—and the rise of privacy-first measurement.
- Inside the walled gardens: How Amazon, Facebook, and Google obscure real impact.
- Impressions vs. clicks: The mindset shift every marketer must embrace.
- Why AI and machine learning are the keys to attribution’s future.
Timestamps:
- 00:01 The paradigm shift: Attribution in a privacy-first world
- 02:15 Covid, habit change, and the measurement “black hole”
- 03:02 The commission crisis: How Jeff discovered the problem
- 08:09 What broke traditional attribution & why impressions matter
- 13:02 A world without cookies: What marketers get wrong about ROI
- 17:42 Big lessons & mind flips from data-driven marketing
- 20:00 What’s next for marketers: The AI-driven future
Guest Links (please verify before publishing):
- Website: https://provalytics.com
- LinkedIn: https://www.linkedin.com/in/jeffgreenfield/
- Twitter: https://twitter.com/provalytics
- C3 Metrics (Legacy): https://c3metrics.com
Junaid Ahmed is a multi-passionate creator, storyteller, and home studio architect who believes your voice can change your world. As the host of Hacks and Hobbies, he dives deep into the journeys of people turning passion into purpose — from garage inventors to global entrepreneurs.
The podcast began as a simple idea: record honest conversations about side projects, creativity, and the hustle behind the scenes. Years later, it’s become a movement — showcasing the real, raw, and inspiring stories of everyday innovators.
Whether he’s building pro-level studios or geeking out over podcast gear, Junaid’s mission is clear: help people show up with confidence, clarity, and character.
🎧 New episodes weekdays. New perspectives in every story.
