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What happens when a young woman with nothing but raw determination decides to transform her family’s struggling business?Martha Razo’s journey is a masterclass in entrepreneurial resilience, mathematical precision, and strategic thinking.Starting in a freezing trailer with just a shoebox of papers, Martha turned her father’s pallet company from a struggling enterprise into a $14.2 million powerhouse. Her story is not just about business growth—it’s about breaking generational limitations and proving that data, passion, and relentless optimism can rewrite your destiny.What You’ll Learn :

  • Embrace challenges as opportunities for growth
  • Use data-driven decision making to scale businesses
  • Don’t let fear stop you from taking action
  • Treat failures as valuable learning experiences
  • Combine technical skills with entrepreneurial spirit

Timestamps:0:00 From Chipotle to Pallet Empire: The Unlikely Origin Story0:06 Transforming a Struggling Family Business0:11 The Power of Data in Business Strategy0:13 Overcoming Emotional Reactions in Entrepreneurship0:16 Taking Bold Action Despite Uncertainty0:19 Mathematical Principles of Business Growth

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