What if everything you know about marketing is wrong?
In this episode, Junaid Ahmed sits down with Joshua Ramsey, the Fractional CMO who’s helped countless businesses slash costs and skyrocket results. Joshua pulls back the curtain on the real reasons most marketing budgets fail—and shares the science, stories, and strategies that separate the winners from the wasted.
Discover the emotional journey behind every marketing decision, the power of perception, and why data—not gut feeling—should drive your next campaign. Whether you’re a founder, marketer, or just curious about what really works in 2025, this episode will change how you see your brand, your budget, and your business.
What You’ll Learn:
- The “Law of Thirds”: Why understanding your true cost per acquisition is the first step to smarter marketing.
- Perception is everything: How your brand’s reputation is built (or broken) by what people see—not what you say.
- The funnel decoded: Why every business must master inbound before chasing trends like AI.
- Real-world hacks: From mall surveys to Google AdWords, Joshua shares actionable tactics for any budget.
- Fact vs. feeling: The surprising reason most business owners miss out on their best marketing opportunities.
Timestamps:
- 00:00 – The Hidden Costs of Marketing: Joshua’s eye-opening story of a roofer who stopped all marketing (and what happened next)
- 04:20 – Hollywood’s Secret: What movie trailers can teach you about ramping up your brand
- 06:54 – Leverage Marketing: How to double down on what works (and cut what doesn’t)
- 10:27 – Fact vs. Feeling: The data-driven mindset that changes everything
- 17:17 – 2025’s Top Marketing Trends: Why AI is overhyped and what really matters
- 20:27 – Where to Invest First: Joshua’s no-nonsense advice for new businesses
- 23:48 – Three Quick Wins: Citations, real feedback, and the $250 AdWords hack
Guest Links:
- Website: jrcmo.com
- LinkedIn: Joshua Ramsey on LinkedIn (search “Josh Ramsey marketing”)
- Instagram: @josh_ramsey_cmo (suggested handle, verify for accuracy)
- Book: “The Agile Marketing Plan” (placeholder—replace with actual title if available)
Junaid Ahmed is a multi-passionate creator, storyteller, and home studio architect who believes your voice can change your world. As the host of Hacks and Hobbies, he dives deep into the journeys of people turning passion into purpose — from garage inventors to global entrepreneurs.
The podcast began as a simple idea: record honest conversations about side projects, creativity, and the hustle behind the scenes. Years later, it’s become a movement — showcasing the real, raw, and inspiring stories of everyday innovators.
Whether he’s building pro-level studios or geeking out over podcast gear, Junaid’s mission is clear: help people show up with confidence, clarity, and character.
🎧 New episodes weekdays. New perspectives in every story.
