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In this episode of Hacks and Hobbies, I sit down with entrepreneur and LinkedIn expert, Selena Yeung. Selena shares her journey from a corporate account director to founding the in Academy, a platform dedicated to helping small business owners and entrepreneurs build powerful personal brands using LinkedIn. Discover the struggles Selena encountered along the way and the solutions she presents to help businesses thrive in the digital landscape. If you’re looking to leverage LinkedIn for your own mastery, branding, and business growth, this episode is a must-listen.

Our Guest

Salina Yeung

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Hacks to take Away

  • Building a Personal Brand: Building a follow-worthy personal brand is crucial on LinkedIn. It involves clarity and alignment in your personal brand messaging, allowing people to understand who you are, who your target audience is, and how you can help them with their desired results and transformation.
  • Conversion Content: Creating strategic and intentional content that builds demand for your business is essential. This content should not only focus on what your audience likes but also include information about your products or services, striking a balance that drives conversions within your LinkedIn strategy.
  • Relationship-Based Social Selling: Building connections and trust through relationship-based social selling is highly effective. By fostering meaningful relationships with your audience and showcasing your powerful personal brand and conversion content, you can establish trust and make it easier for them to say yes to your offerings.
  • Creating Demand and Trust: A powerful personal brand, conversion content, and relationship-based social selling work together to create demand and trust. When your audience sees your brand, engages with your content, and builds a connection with you, they are more likely to trust your solutions and be receptive to your offers.
  • The Impact of Personal Branding: Personal branding, conversion content, and relationship-based social selling all contribute to the overall success of your LinkedIn presence. Together, they help you stand out, build authority, and create an authentic connection with your audience, leading to consistent client sign-ups and business growth.

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Junaid Ahmed has been a user experience designer for over 15 years. As a UX professional, he uses the user-centered design philosophy to come up with solutions. Trust the system, it works!

“People say that we only live once, but I believe in living every day!”

Junaid has been interviewing people from all walks of life on his podcast Hacks and Hobbies.