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In this episode, we got to speak with Chase Neely. He is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award-winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.

Our Guest Hacks to take away

  1. est and Iterate: In both marketing and business operations, testing and iterating are crucial. Marketing, in particular, is an inexact science, and you won’t know what works until you test different strategies and make improvements based on the results.
  2. Measure What Matters: Focus on key performance indicators (KPIs) that are vital for your business. Measuring results is essential, but it’s equally important to measure the right things that directly impact your goals.
  3. Take Time to Improve and Invent: When you’re stuck or facing challenges, it’s essential to step away and take some time to dream and invent new solutions. Sometimes, a break or change in perspective can lead to breakthroughs.
  4. Authenticity is Key: Building a personal brand, just like a business, requires authenticity. Your mission and core values should guide your decisions, and you shouldn’t compromise your authenticity for short-term gains.
  5. Continuous Improvement: Building a personal brand or business is an incremental process. Small, continuous improvements over time can lead to significant growth and success. It’s about the journey, not just the destination.

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Junaid Ahmed has been a user experience designer for over 15 years. As a UX professional, he uses the user-centered design philosophy to come up with solutions. Trust the system, it works!

“People say that we only live once, but I believe in living every day!”

Junaid has been interviewing people from all walks of life on his podcast Hacks and Hobbies.